What Is Google Adsense

If you’ve been on the internet often enough, chances are you’ve heard of Adsense. Fact of the matter is that most of the websites that you find online primarily exist to profit from advertising. You are blogger are amongst that group. So let’s understand what this advertising platform is all about and how can it help you make money blogging.

What Is Google Adsense?

This is an advertising program begun by the company in the middle of 2003. First built to basically function as an advertising platform for its own search engine, Google eventually realized the potential of releasing it for publishers. With that step, the company now acts as the middleman between two groups – a large, diverse group of advertisers and an even larger number of website owners and bloggers.

The Adsense Process For Displaying Advertisements

Advertisers who are signed up with Google, first create text, image and video ads that they would like to promote on the internet. After this, when you run a search for a particular word, or phrase (referred to as keywords), the advertising algorithm displays promotions that are specifically relevant to what you searched for. This type of advertising is known as Contextual Advertising.

Similar is the case for webmasters and bloggers signed up with this program. For example, on bloggingindia.in you would generally find ads related to the blog-sphere, making money, or at times even general entertainment ads. It’s Google’s job to provide you with ads, while you focus on writing good content and making money with it.

You can have a look at a few examples on this very page; just take a look at the sidebars. All you as a blogger have to do is to place a simple code provided by Google into the header section of your blog. Or keep it simpler, use a plugin. You’ll find a list in the related posts below.

What’s great about this program is the relevancy of the ads. Some of them are actually interested to click, but stop! Never do so! Clicking your own ads will get you banned from the Adsense program.

Google takes 32% of all the advertising revenue that the advertisements on your blog earn. But it isn’t your problem to manage that – the company send you a check via mail with your adjusted amount. It’s very convenient.

There are many factors that influences the money your blog makes through Adsense. It’s even possible that you earn 100 rupees for a particular ad clicked, but tomorrow the same ad only gets your 5 rupees. We’ll discuss more of these factors as we go along.