- Place ads in the middle of content for long pages.
If you have really long pages on your site, then it’s a good idea to place an ad in the center. This ensures that your visitors don’t necessarily exit your site without at least looking at a few ads.
Also, since there is a good chance that whoever scrolls down your page is actually reading through your content, which might very well result in a click on any relevant advertising.
- Places Adsense units at the end of your content.
Once visitors are done with the current page, they look around for more content to consume. By placing your Adsense ad at the end of your page you’re showing your readers some related content in the form of advertisements.
If incorporated well, webmasters can make a lot of money through this ad unit placed at the end of the content space. It can easily improve CTR and earnings for many publishers.
- Place Adsense only where readers will look for additional related content.
Initially, most bloggers and webmasters try to spam their web pages with excess advertising to increase their CTR. However, when it comes to Google, it’s difficult to continue deriving benefits in the long term.
Eventually, it will be found that you’re artificially inciting a high CTR, which in turn will definitely result in a lower CPC, and in some cases, permanent ban from the Google Adsense program.
Your aim should be to make money online, and the best, most sustainable way to do that is to ensure that you don’t get a large volume of fraud clicks that don’t convert. Google monitors conversions very strictly, and your entire earnings depends on this central fact. You need to keep this in mind while trying to improve Adsense CTR.
Sites that convert better for advertisers will begin enjoying better ads with a higher CPC and CPM rate. Those that convert badly consistently, will forever receive low CPC advertisements, or will eventually be restricted from the Adsense network.
- Place text ads near listings of additional resources on your site.
Placing some link units or text ads can really help increase Adsense CTR dramatically. This shows visitors additional links where they can learn more about the particular subject they’re already interested in.
Webmasters have experienced some great improvements in their CTR with the placement of text units directly under listings of related articles, categories, popular content, etc.
If you want to improve Adsense CTR then it is advised that you pay close attention to all the tips mentioned above. These placement tips can help you improve your online earnings dramatically.
While it is widely known that the placement of Google advertising is an important factor to take into consideration with Adsense, how to maximize CTR while still retaining high CPC advertisers isn’t as easy.
While you can choose to bury your page with advertising, it will not help you make money online in the long run. If you want to earn money online that is sustainable, then these placement tips are definitely a great way to get started.
Remember, none of the tips mentioned above are set in stone. Make it a point to experiment with your own site(s) using channels to maximize your profits.
